Overview

A magic cube that teaches you about rare bone disease. Sounds like the world's WORST party trick until you actually see it. Alexion's HPP AR experience transforms a physical puzzle cube into a portal for exploring Hypophosphatasia—flip to pathophysiology, rotate to symptoms, peek at the bottom for treatment options. It's genuinely fun and we're not sorry.

Features

Vuforia tracks all six cube faces independently—the smooth transitions between topics as you rotate feel genuinely magical (we're allowed to be proud of this one). Physical-digital hybrid means HCPs actually WANT to fiddle with it, which means they actually LEARN instead of politely nodding. Alexion turned forgettable conference tchotchkes into conversation starters that people carried around all day showing colleagues. 'Have you tried the bone disease cube?' is a sentence that got said repeatedly.