Overview

Sickle Cell Disease warps red blood cells into crescent shapes that jam up blood vessels. Reading about it in a textbook? Your brain files it under 'whatever.' WATCHING it happen at molecular scale, right on your conference table? That stays with you FOREVER. GBT/Alexion's AR app makes cellular catastrophe genuinely mesmerizing.

Features

Vuforia transforms printed brochures into portals to the cellular world—point your iPad and watch hemoglobin molecules materialize in mid-air (never gets old). Our shader pipeline renders THOUSANDS of deforming red blood cells without making the iPad catch fire. Pinch-zoom lets HCPs examine molecular structures from any angle. Touch triggers sickling animations showing exactly how oxygen delivery fails. GBT/Alexion turned 'here's how it works' into 'oh WOW, I can literally SEE it happening.' Understanding beats memorization.