Overview

How do you demo room-filling ambient lighting inside a fluorescent-lit electronics store where everything FIGHTS against atmosphere? You cheat. With VR. Philips' Ambilight experience teleports customers into a virtual living room where the TV's colored backlighting transforms the entire space. Finally, the product can actually SHOW what it does.

Features

Unity 360-video syncs Ambilight color simulation PERFECTLY with content—colors dance around the virtual room exactly as they would at home (we're proud of this sync work). A/B comparison mode lets viewers toggle Ambilight on/off, creating instant 'OHHH, I get it now!' moments. Oculus Go's cordless design keeps demo areas clean. Philips solved the fundamental retail problem: 'this looks amazing at home but terrible under fluorescent lights.' Now customers see the truth before buying.