Overview

Everyone thinks they're a football expert until they meet THIS quiz. Unibet's European Championship campaign asked players to prove their knowledge with questions that started manageable and ended BRUTAL. Pride was wounded. Facebook feeds filled with score screenshots. 'I only got 7/20' became the summer's most honest humble-brag. Friendships were tested over obscure trivia.

Features

HTML5 runs everywhere without Flash (RIP). Facebook Graph API integration enables frictionless login and one-click score sharing—every completed quiz recruits more players. Difficulty curve starts accessible (hook them) then escalates to genuinely obscure trivia (humble them). Real-time leaderboards fueled obsessive replay. Unibet/Big Brand Ideas generated VIRAL engagement during peak tournament attention. Traditional ads couldn't compete with 'bet you can't beat my 12/20' challenges spreading organically.