Overview

Insurance companies LOVE stereotypes. 'Young drivers are reckless, charge them more!' Marmalade said 'that's rubbish' and hired us to prove it. Our avatar builder lets young drivers create characters reflecting who they ACTUALLY are—diverse, individual humans unfairly judged by an industry that sees statistics instead of people.

Features

HTML5 Canvas renders hundreds of customization combinations: hair, skin tones, accessories, expressions, backgrounds—celebrating actual diversity instead of bland corporate mascots. Social sharing turns avatar creation into campaign amplification; people POST their creations proudly. The message lands without preaching: 'Marmalade sees you as an individual.' Big Brand Ideas positioned Marmalade as the anti-stereotype insurance company in a market desperately needing someone to actually LIKE young drivers.