Overview

Conference booths: everyone's handing out stress balls and hoping for the best. Fishawack said 'what if we just put a whole UNIVERSE on their face?' Oculus Go headsets whisked eyeforpharma attendees away from fluorescent-lit chaos into an immersive showcase that made competitors' branded pens look even sadder than usual.

Features

Bulletproof kiosk mode means booth staff just hand over the headset—literally zero training required. Gaze-based navigation lets visitors steer by looking (the future is weird and cool). Auto-reset queues the next person automatically. Unity's optimized pipeline squeezes crisp visuals out of the Oculus Go's modest hardware. Fishawack's booth went from 'one of many' to 'THE one with VR'—they're still talking about the leads it generated. Stress balls could never.