Overview

Gene therapy is HARD to explain. 'We put good DNA inside a virus and inject it into your cells' sounds like a horror movie pitch without context. This AR app lets doctors literally HAND PATIENTS a cell and say 'watch what happens.' Spark Therapeutics needed trust-building tools. We built a cellular show-and-tell.

Features

Vuforia tracking anchors detailed 3D cells to physical cards—doctors hand patients an actual object that becomes a window into their treatment. Our animation system shows the ENTIRE AAV vector delivery process: injection, viral entry, gene expression, therapeutic effect. Peel back layers. Zoom in. Watch the magic happen. For Spark, this transformed terrifying conversations into 'oh, THAT'S how it works!' moments. Gene therapy becomes less scary when you can see it working.