Overview

Top Trumps + Goodwood + AR = car nerds losing their MINDS. JLR wanted festival-goers glued to their phones, hunting every corner of the event for virtual vehicle cards. Mission: MASSIVELY accomplished. Players spent HOURS collecting digital Jaguars and Land Rovers, then booking test drives of the actual cars they'd been virtually battling with.

Features

Vuforia transforms physical markers scattered across Goodwood into collectible JLR cards—'gotta catch em all' but with bhp and torque stats. Unity multiplayer handles real-time card battles: your F-Type's 0-60 time becomes a WEAPON. Deep linking to JLR's booking API turns 'wow that car looks cool' directly into scheduled test drives. JLR/Spark 44 turned passive brand awareness into active engagement, qualified leads, and grown adults saying 'I need to find the Range Rover marker.' Beautiful chaos.