Game of Gifts
Video
Overview
Halloween in a phone shop? Somehow it WORKS. EE's spooky seasonal activation has customers waving their hands over glowing pumpkins like they're casting actual spells. Prizes reveal themselves. Magic happens. Nobody touches anything (very 2021, peak COVID paranoia). The Kinect watches your mystic gestures and judges whether your wizard form is acceptable.
Gameplay
Users wave hands over pumpkins to reveal gifts and complete the game for a chance to win prizes
Features
Gesture recognition tracks hand hovering with sub-10cm precision—wave over a pumpkin and its surprise reveals itself. Post-COVID touchless was MANDATORY, so nobody touches a single surface. Our VFX layers fog, particles, and dynamic lighting to transform sterile phone shops into genuinely enchanted harvest scenes. Prize draws feed directly into EE's CRM for that sweet lead capture. Another Koko collab bringing seasonal magic to mobile retail.