Overview

Think fast. Remember patterns. Don't. Blink. Brother's brain training campaign challenged users with cognitive tests that started fun and ended humbling. Dual-format approach: viral web game + physical event touchscreens. Audiences couldn't escape proving whether their brains were as sharp as they THOUGHT. Spoiler: most weren't. Egos were bruised. Fun was had.

Features

Flash (remember Flash?!) delivered instant-play browser games with zero loading friction. Custom touchscreen builds handled high-traffic events where reliability matters. Memory sequence, pattern recognition, and reaction time challenges scaled in difficulty to humble all skill levels. Branded leaderboards turned corporate events into competitive playgrounds. Brother/City Press reinforced 'productivity and performance' messaging through GAMEPLAY rather than slogans. Show, don't tell. Beat your colleague's score, don't read a poster.