Overview

Picture this: an 8-foot mannequin surrounded by healthcare professionals wearing VR headsets, all GASPING as they peer inside a human body. That was AbbVie's booth at medical conferences. Yes, it looked weird from outside. Yes, it drew crowds EVERY. SINGLE. TIME. Passersby couldn't resist asking 'what ARE they looking at?'

Features

GearVR IMU tracking lets users physically walk around the mannequin while Unity renders organ systems aligned to viewing angle—look at the chest, see the beating heart; circle around, see the spine light up. Our pharmacological visualization animates drug mechanisms at molecular level: watch treatments bind to receptors and cascade through biological pathways in real-time. AbbVie/Fishawack transformed abstract MOA slides into 'I can literally SEE how this works!' moments. HCPs remembered this booth YEARS later. Abstract conquered.